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Facebook is known for the lack of privacy and selling personal information. Here’s a solid plan on how to be informed about who is using your information and where. Did you know that even when you purposely do not publish your real name or phone number, Facebook has found a way around that issue to still …

“Brand loyalty is not about winning. It is about giving consumers the opportunity to feel open and converse with you about any issue.” Remember a year ago when we discussed Energizer’s giveaway fail? Seems like more and more, companies are handing over important information to the public without realizing it. Retail giant, Gymboree sent out an …

Facebook has been a forerunner in personal networking.  As more companies have joined Facebook, the applications utilizing personal and professional information are also on the rise. Two years ago we saw this same process within Twitter as more and more developers saw a way to profit and join the network. However, an important question is …

“Social media isn’t the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It’s a high-power engine on the larger marketing ship.” – Matt Dickman As I teach Social Media more and more for B2B, I’ve noticed a …

{Diane} is doing exactly what she should be doing, she’s spreading her cheer and grace around Europe.  I was remarking today how long it’s been since I’ve seen her.  Tonight, I signed onto Facebook and she had me tagged in this photo saying, “Read this and thought of Kate.”  I wondered then, why we let …

Dear Facebook, I am a friend hoarder, and I’m sorry.  It hit me this evening as someone I knew in High School remarked, “I don’t know why there’s so many mean people in the world,” and the posts after recommended she pat herself on the back she was so kind, that I took a breath, …

I’m the woman who will stand in line 10 minutes for a free sample.  Once, I waited outside in the freezing cold Minnesota Winter, (for four hours no less,) to get my hands on the latest Santa Bear to finish my mother’s collection.  I don’t mind waiting and if the waiting is filled with great …