Category - Business

.: IYogi :. Was the $15 voucher you never received really worth it?

I have advertising fatigue. It hit me especially hard in my spam filter and my Facebook feed. I’m sick of meaningless advertising where the call to action is regrettable, or forgettable at best. When I saw the advertisement from iYogi in my feed that explained for signing up, I’d get a $15 Amazon voucher, I…

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.: It’s Not WHAT You Do. It’s WHY You Do It. :.

  As leaders, it’s our job to inspire and cultivate a culture where big questions linger and cause creative, reflecting thought. I had a moment earlier this week that left me ignited by a million swirling opportunities. I had a sit-down with a few of our newest interns at Ewald Consulting. Being just over 6…

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.: Amazon and Hachette :. Taking the ax to e-book prices…

“Please, in your dispute with Hachette—please settle it without dragging authors into it, hurting us,” – Douglas Preston (NewYorker.com)  Over the weekend, I received an email asking me to get involved in Amazon’s on-going dispute with Hachette. Summed up in 2 sentences, it is this: Amazon believes e-books should be lower in price, Hachette believes…

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.: Truths :. Two Important Catalysts for Business Growth…

I choose my clients with some of the same processes  in which I choose contractors, or employees. Finding people that are complementary to me both drives my business forward and creates stronger, better relationships. I also believe in treating interns a little differently. The two biggest truths I’ve learned in business are this:   1-…

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.: 7 :. Key Messages for Women Business Owners…

As a woman in business, this is my advice: 1.) Know your worth. Don’t discount your prices before the other party has a chance to speak, but know the power of negotiation. 2.) Don’t burn the bridges. (Even when it feels like warm sand on the toes.) Smile, grit your teeth and imagine you are…

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{2014} The year of purpose

Dear 2014, We haven’t met yet. Tonight is going to be a blind date of sorts. But, I’d like to tell you a bit about me in hopes that you’ll understand I’m much deeper and more heartfelt than you could possibly see on the surface. I enter into you with visible scars. In May, I…

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{Secure} Target’s losing advocates because of poor crisis management, not security…

By now, everyone has heard of the Target data breach originally published by KrebsOnSecurity. Until mere hours ago, Target vehemently denied that PINS were stolen with customer’s credit card numbers. Now, after being outed by one of their own, they are finally owning up to the true gravity of the situation. With the added information…

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{Off The Clock} The confusing reality of being exempt in the Millennial world….

I had an interesting conversation with a friend tonight. We discussed job expectations and they expressed their concern that no matter what they gave, it wouldn’t be enough at the office. I found it perplexing that most Millennials do not understand the concept of personal and professional branding. More importantly, some Millennials do not understand…

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