P.R. practitioners: Let’s stop chasing those headlines…

    Yesterday, I just had with a client about my philosophy around Public Relations.  I found myself using an analogy that we both agreed, made a lot of sense. (Though, I was ashamed that it involved a Kardashian.) I realized the truth behind the analogy was more simple than I had made it out…

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.: Depression :. We can be the tool to save a life…

If you’ve ever asked yourself the question, “Could I have done more?” The answer might be yes.       To those sharing suicide helplines and hotlines: This for you. I know you are spreading important numbers and am important message. However, it’s time we invest MORE in those that need it most. Pick up…

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.: Amazon and Hachette :. Taking the ax to e-book prices…

“Please, in your dispute with Hachette—please settle it without dragging authors into it, hurting us,” – Douglas Preston (NewYorker.com)  Over the weekend, I received an email asking me to get involved in Amazon’s on-going dispute with Hachette. Summed up in 2 sentences, it is this: Amazon believes e-books should be lower in price, Hachette believes…

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.: Facebook Advertising :. Where It’s Going…

  I’ve sat in many cross-department meetings in the past month that specifically focused on Social Media’s relevance with advertising. Facebook has become a hot topic for most brands I work with. Is their advertising platform really worth it? In 2013, Facebook admitted that its organic reach was slipping, due to algorithms and wanting brands…

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.: Miss Not-So-Independent :. A Guest Blog by Erin Jones

When I graduated college a month and a half ago I felt like the strong, independent woman that I grew up listening to Destiny’s Child sing about. For a few days, even, I felt like this:     But, unfortunately, I couldn’t feel like Taystee from Orange is the New Black forever. I clung to my college apartment, desperately…

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.:Loco for Lululemon:. Guest Post from Erin Jones

  I wait in a line long enough to give me time to find a way to somehow justify my purchase of the two items that I have collected during my forty-five minutes of shopping. You’d think I have magnets for hands considering before I even entered this store I swore on my Twitter followers…

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