“Save The Boobies!” Video And Statistics

The word, “appalling,” couldn’t even describe a single moment of this mess. Want to know exactly what one non-profit thinks of Breast Cancer Awareness? In 2009, ReThinkBreastCancer.org put together this ad:

Two Things: First, why would a breast cancer awareness video be rated only for adults? Secondly, look at the YouTube's choices that match the video on the right hand side.

The video opens with a woman in a bikini confidently walking and turning the heads of everyone she sees…

The words, "You Know," flash on the screen…

Heads Turn as the woman walks by….

Other heads turn a the woman passes by…

Yup. Totally. That's what it's all about.

Their statistic is dead wrong. The leading cause of cancer in all females isn't breast cancer. Cancer itself in many nationalities is the second leading cause of death: http://www.cdc.gov/women/lcod/. However, it's not breast cancer that makes up that statistic. Lung cancer and gynological cancers are more deadly than breast cancer: http://www.breastcancer.org/symptoms/understand_bc/statistics.jsp, but they need it be. When you lie about statistics, you lose credibility.

And they are also hosting… Boobyball. You know.. to save only the boobs.

“MediaCurves.com conducted a study on 318 viewers of the recent and controversial public service announcement on breast cancer awareness called “Save the Boobs.” Results found that while the majority of male viewers (60%) felt the ad was appropriate, most women viewers (62%) found the controversial PSA to be offensive and inappropriate.” (Source: MediaCurves.com)

So basically what they did there was prove that you can sexualize an already sexualized population and bring cancer into it for profit. They paid an ad agency to shoot a video and broadcast it deliberately with the wrong information. Want some real statistics?

The greatest risk factor for developing breast cancer is gender (female) and the second is age. Between 2000-2004, 95 percent of new cases and 97 percent of breast cancer deaths occurred in women aged 40 and older. (Source)

Each year there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung and colon. (Source) American Cancer Society. Cancer Facts and Figures 2010.

Cumulative risk of breast cancer increases with age, with most breast cancers occurring after age 50 years. In women with a genetic susceptibility, breast cancer, and to a lesser degree, ovarian cancer, tends to occur at an earlier age than in sporadic cases. (Source) Cancer.gov

Cervical cancer is the second leading cause of cancer deaths among women 20 to 29 years old. (Source) Jemal A, Thomas A, Murray T, Thun M. Cancer statistics, 2002. CA Cancer J Clin 2002;52(1):23-47.

Author’s note: Statistics vary and it’s been incredibly hard to find apples-to-apples data for specific age groups and specific cancers. The best websites for credible data are those that take all the reports: Cancer.gov and the International Health Organizations.

“Save The Boobies!” Video And Statistics

The word, “appalling,” couldn’t even describe a single moment of this mess. Want to know exactly what one non-profit thinks of Breast Cancer Awareness? In 2009, ReThinkBreastCancer.org put together this ad:

So basically what they did there was prove that you can sexualize an already sexualized population and bring cancer into it for profit. They paid an ad agency to shoot a video and broadcast it deliberately with the wrong information. Want some real statistics?

The greatest risk factor for developing breast cancer is gender (female) and the second is age. Between 2000-2004, 95 percent of new cases and 97 percent of breast cancer deaths occurred in women aged 40 and older. (Source)

Each year there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung and colon. (Source) American Cancer Society. Cancer Facts and Figures 2010.

Cumulative risk of breast cancer increases with age, with most breast cancers occurring after age 50 years. In women with a genetic susceptibility, breast cancer, and to a lesser degree, ovarian cancer, tends to occur at an earlier age than in sporadic cases. (Source) Cancer.gov

Cervical cancer is the second leading cause of cancer deaths among women 20 to 29 years old. (Source) Jemal A, Thomas A, Murray T, Thun M. Cancer statistics, 2002. CA Cancer J Clin 2002;52(1):23-47.

Author’s note: Statistics vary and it’s been incredibly hard to find apples-to-apples data for specific age groups and specific cancers. The best websites for credible data are those that take all the reports: Cancer.gov and the International Health Organizations.

Head back to the original article here:

http://www.girlmeetsgeek.com/2011/09/24/rethink-your-pitch-my-qa-with-a-national-brand-over-breast-cancer/

“Save The Boobies!” Video And Statistics

The word, “appalling,” couldn’t even describe a single moment of this mess. Want to know exactly what one non-profit thinks of Breast Cancer Awareness? In 2009, ReThinkBreastCancer.org put together this ad:

So basically what they did there was prove that you can sexualize an already sexualized population and bring cancer into it for profit. They paid an ad agency to shoot a video and broadcast it deliberately with the wrong information. Want some real statistics?

The greatest risk factor for developing breast cancer is gender (female) and the second is age. Between 2000-2004, 95 percent of new cases and 97 percent of breast cancer deaths occurred in women aged 40 and older. (Source)

Each year there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung and colon. (Source) American Cancer Society. Cancer Facts and Figures 2010.

Cumulative risk of breast cancer increases with age, with most breast cancers occurring after age 50 years. In women with a genetic susceptibility, breast cancer, and to a lesser degree, ovarian cancer, tends to occur at an earlier age than in sporadic cases. (Source) Cancer.gov

Cervical cancer is the second leading cause of cancer deaths among women 20 to 29 years old. (Source) Jemal A, Thomas A, Murray T, Thun M. Cancer statistics, 2002. CA Cancer J Clin 2002;52(1):23-47.

*Author’s note: Statistics vary and it’s been incredibly hard to find apples-to-apples data for specific age groups and specific cancers. The best websites for credible data are those that take all the reports: Cancer.gov and the International Health Organizations.*

Head back to the original article here:

http://www.girlmeetsgeek.com/2011/09/24/rethink-your-pitch-my-qa-with-a-national-brand-over-breast-cancer/

Author’s note: Statistics vary and it’s been incredibly hard to find apples-to-apples data for specific age groups and specific cancers. The best websites for credible data are those that take all the reports: Cancer.gov and the International Health Organizations.