Category - PR

.: Will the real Olive Allen Please Stand Up? :. A look at the Star Tribune opinion piece…

“Using a pen name guts the accountability that underpins journalism.” – Jeremy Barr, Poynter The Star Tribune printed a seriously misguided op-ed this morning on Jason McLean’s sordid history within the Minneapolis community. McLean, proprietor and owner of Loring Pasta Bar and the Varsity Theater, is currently being investigated for sexual assault and abuse dating…

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{Secure} Target’s losing advocates because of poor crisis management, not security…

By now, everyone has heard of the Target data breach originally published by KrebsOnSecurity. Until mere hours ago, Target vehemently denied that PINS were stolen with customer’s credit card numbers. Now, after being outed by one of their own, they are finally owning up to the true gravity of the situation. With the added information…

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{What Not To Do} When Media Promotion Goes Horribly Wrong…

On a bender that included Ben & Jerry’s and an evening watching, “My Big Fat American Gypsy Wedding,” I caught something quite interesting. There’s nothing like watching an hour of television in complete shock only to solve a bizarre marketing mystery. TLC announced during a commercial that they wanted viewers to tweet them. I love…

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{Mixer} @KitchenAidUSA’s Incredible PR Lesson

UPDATE: At 11:30pm CST, Cynthia Soledad tweeted and facebooked: “Hello, everyone. My name is Cynthia Soledad, and I am the head of the KitchenAid brand. I would like to personally apologize to President Barack Obama, his family and everyone on Twitter for the offensive tweet sent earlier. It was carelessly sent in error by a member of our…

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{Unforgiving} When bad PR happens to good companies…

Over the past few weeks, I’ve been stupefied by the sheer ignorance of some of America’s largest corporations. First, bad PR happened to Southwest Airlines and now, Progressive is embattled in an online  firestorm that is threatening its customer base and image. When will corporate America learn? A social media crisis plan must be in place, the…

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