Category - Business

{What Not To Do} When Media Promotion Goes Horribly Wrong…

On a bender that included Ben & Jerry’s and an evening watching, “My Big Fat American Gypsy Wedding,” I caught something quite interesting. There’s nothing like watching an hour of television in complete shock only to solve a bizarre marketing mystery. TLC announced during a commercial that they wanted viewers to tweet them. I love…

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Thoughts on House Bill 677: Governor Dayton’s Tax Proposal on Business Services

Tonight, I’ll be testifying on behalf of SMCpros on the House Bill 677.  As Scott Litman of Magnet360 points out,  “If this proposed tax goes through, Minnesota will be the only market in the country to tax this form of professional services, putting Minnesota’s professional services firms at a significant competitive disadvantage to our out-state…

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{Mixer} @KitchenAidUSA’s Incredible PR Lesson

UPDATE: At 11:30pm CST, Cynthia Soledad tweeted and facebooked: “Hello, everyone. My name is Cynthia Soledad, and I am the head of the KitchenAid brand. I would like to personally apologize to President Barack Obama, his family and everyone on Twitter for the offensive tweet sent earlier. It was carelessly sent in error by a member of our…

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