Archives

P.R. practitioners: Let’s stop chasing those headlines…

    Yesterday, I just had with a client about my philosophy around Public Relations.  I found myself using an analogy that we both agreed, made a lot of sense. (Though, I was ashamed that it involved a Kardashian.) I realized the truth behind the analogy was more simple than I had made it out…

Read More

.: Depression :. We can be the tool to save a life…

If you’ve ever asked yourself the question, “Could I have done more?” The answer might be yes.       To those sharing suicide helplines and hotlines: This for you. I know you are spreading important numbers and am important message. However, it’s time we invest MORE in those that need it most. Pick up…

Read More

.: Amazon and Hachette :. Taking the ax to e-book prices…

“Please, in your dispute with Hachette—please settle it without dragging authors into it, hurting us,” – Douglas Preston (NewYorker.com)  Over the weekend, I received an email asking me to get involved in Amazon’s on-going dispute with Hachette. Summed up in 2 sentences, it is this: Amazon believes e-books should be lower in price, Hachette believes…

Read More

.: Facebook Advertising :. Where It’s Going…

  I’ve sat in many cross-department meetings in the past month that specifically focused on Social Media’s relevance with advertising. Facebook has become a hot topic for most brands I work with. Is their advertising platform really worth it? In 2013, Facebook admitted that its organic reach was slipping, due to algorithms and wanting brands…

Read More

.: Being Geek Chic :. An interview with quirks, silliness and truths…

“Her smile is infectious, her drive for helping brands meet their potential is undeniable, her passion for raising awareness about HPV and cervical cancer is fervent…” – BeingGeekChic.com    I was asked recently by BeingGeekChic to talk about passion, achievements and the wisdom that comes with embracing your inner geek. Below are a few of…

Read More

.: Fallacies and Lies :. Or, Matt Walsh Is Wrong On The Internet…

“A.D.A.M., the firm that writes medical entries for the National Institutes of Health Web site, deleted passages suggesting emergency contraceptives could disrupt implantation. The Times, which uses A.D.A.M.’s content on its health Web page, updated its site. The medical editor in chief of the Web site for the Mayo Clinic, Dr. Roger W. Harms, said “we are champing…

Read More