Archives

.: Facebook Advertising :. Where It’s Going…

  I’ve sat in many cross-department meetings in the past month that specifically focused on Social Media’s relevance with advertising. Facebook has become a hot topic for most brands I work with. Is their advertising platform really worth it? In 2013, Facebook admitted that its organic reach was slipping, due to algorithms and wanting brands…

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.: Being Geek Chic :. An interview with quirks, silliness and truths…

“Her smile is infectious, her drive for helping brands meet their potential is undeniable, her passion for raising awareness about HPV and cervical cancer is fervent…” – BeingGeekChic.com    I was asked recently by BeingGeekChic to talk about passion, achievements and the wisdom that comes with embracing your inner geek. Below are a few of…

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.: Fallacies and Lies :. Or, Matt Walsh Is Wrong On The Internet…

“A.D.A.M., the firm that writes medical entries for the National Institutes of Health Web site, deleted passages suggesting emergency contraceptives could disrupt implantation. The Times, which uses A.D.A.M.’s content on its health Web page, updated its site. The medical editor in chief of the Web site for the Mayo Clinic, Dr. Roger W. Harms, said “we are champing…

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.: Truths :. Two Important Catalysts for Business Growth…

I choose my clients with some of the same processes  in which I choose contractors, or employees. Finding people that are complementary to me both drives my business forward and creates stronger, better relationships. I also believe in treating interns a little differently. The two biggest truths I’ve learned in business are this:   1-…

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.: Espresso Yourself :. Guest Post from Erin Jones

This morning I was sipping some random generic brand (most likely Costco) of coffee and started talking to my dad about the role coffee plays in the everyday lives of so many people. When I take the time to think about it, so many moments of so many different peoples’ lives are focused around it. People…

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.: Guest Post :. Get PR Today

4 Things Your Brand Can Do To Get PR Today by Jennifer L. Jacobson is the founder of Jacobson Communication   You don’t have to wait for your brand’s next launch, campaign, or big announcement. Successful communications is not about one point in time—it’s about momentum. Successful communications means strategically sharing something that will (1) provide…

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