Monthly Archives: February 2015

Understanding Social Reach: Why Small Organizations Suffer on Facebook

    There’s one truth to digital media: Reach, is an ever-evolving puzzle. In 2013, Facebook claimed that graphics were out performing text content. We saw a dramatic increase in graphically-enhanced posts which helped de-clutter long, text posts. However, Facebook changed their algorithm again in late 2013 and smaller brands took notice, mainly because it…

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.: This Is How It Works :. The Anal Pap Smear Story

Editor’s Note: This post was supposed to be a tongue-in-cheek look at anal pap smears. I sent it off to my own editor weeks ago; we were going to run it for print in another publication. I pulled the piece this afternoon after receiving a call from my doctor and realizing, it all needed a…

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