Monthly Archives: September 2013

{Not For Sale} Is Acxiom’s New Site All That It Seems?

“Critics say the new consumer site omits so many details about Acxiom’s data-gathering and analysis practices that it sanitizes the data mining behind data-driven marketing.” – NYTimes Call it bold curiosity, or just plain stupidity, but after seeing the buzz about Acxiom’s announcement on “transparency,” I decided to log-in and see what information was stored…

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