Monthly Archives: May 2011

{ Personal Branding } : A Reality Check on You, Inc.

“A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product.” –  Scott Bedbury/Nike, Starbucks   Introduction “Personal branding is the process whereby people and their careers are marked as brands.[1] It has been…

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Paying It Forward Every Day: Guest Post from Kirk Baumann

Paying It Forward Every Day: Guest Post by Kirk Baumann  Last Thursday, the world celebrated International Pay It Forward Day.  The day reminds us all to help our fellow man.  Why?  Just because.  Whether it was buying a cup of coffee for the next person in line or simply smiling at a stranger, the pay it…

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