You will now find @mentions, retweets, searches, and lists just above your timeline – creating a single, streamlined view on the left of the screen. On the right, you can see the features you’re familiar with, including whom you recently followed and who recently followed you, favorites, and Trending Topics. (Twitter.com)
After you’re done dancing a jig to the music, take a gander at what it all really means…
In layman’s terms?
Apple’s done it again. The new integration of technology in Twitter functions the same as Twitter For IPad. (Except it’s on steroids…and Hootesuite has been doing it for over a year.) Everyone is chasing after fruit. So, in all reality Twitter is finally catching up to it’s clients. Evan Williams stated when asked if the IPad application had any bearing on the main twitter application, “They were in parallel development, but this was started first. The reason they’re similar looking is because it’s basically the same idea. It’s about the same idea of consumption. There is shared thinking there.”
What does that mean, exactly? Changes Include:
Twitter has partnered with over 16 service providers, (“YouTube, Vimeo, UStream, TwitPic, Flickr, other assorted partners. We have an agreement to display their content on our site. It’s still hosted with them,” claims the TechCrunch Article.
This is about getting MORE out of the twitter.com client in LESS time. Twitter’s main focus is accessibility and ease-of-use for it’s clients. The hope is that by simplifying Twitter search and allowing profiles to be more pronounced that it will encourage others to join and broadcast their message. Twitter will be acting like filing folders, when clicked: A profile will ‘pop’ to the right and offer key statistics about the user.
Twitter’s 2010 Takeaways, (courtesy of @TechCrunch.)
16% of new users are starting on mobile. There are on average 370,000 new sign ups a day overall.
Since the beginning of the year Twitter users on mobile are up 250%. Mobile is critical for the future.
More people log on to Twitter.com on a monthly basis than almost all the other Twitter clients combined.
Twitter is seeing 90 million tweets daily, of which 25% contain links.
Twitter is rolling out the changes to all accounts as we speak. @Ev and @Biz claimed all changes would happen within a couple-week’s time frame. Some users are able to see the profile changes immediately, others will have to wait their turn. New users might cringe at the expansion, but seasoned users of Twitter clients might be drawn back to the name infrastructure. Only time will tell.
Now… if only they could make the #FailWhale less… #Fail.